Online Marketing for Small Businesses on a Shoestring Budget made easy!
Partnership Marketing Model – perfect online marketing strategy for small businesses on a shoestring budget made easy!
Online marketing doesn’t need to be difficult – nor does it need to cost you the Earth. If you are trying to run a small business while simultaneously marketing your product or services on a little-to-no budget then we can help. We put together the top tips to free digital marketing, just for you.
Online Marketing Needn’t Cost a Thing
While it is true that the money spent on advertising is money gained: there are actually plenty of ways that you can get your company name out there without spending a single cent. Follow some of our advice found below for making the most of online marketing for your small business, with little or no budget involved!
Online Marketing – Foundations: The Domain, Web Hosting & Web Page
If you aren’t online people can’t see your business in the world market. That means you are losing serious customers to your competitors that already made their web page. If you can’t afford the ongoing cost of a website then use a site like Wix or WordPress to build a free page. You can pack the pages with interesting content and funnel clients towards your product or service on the page with advertising.
Bonus web builder: Duda.com – Build a Better Website for your Business at Duda. Fully Responsive Sites, Drag-&-Drop Builder. If you are looking for an easy web builder where you can drag and drop, Duda is a great option to look at! Making website building easy so you can focus on the important stuff like running your business!
Web Hosting Provider
However, before you even build a website you will need to secure your domain name and web hosting. You can also get both for pretty cheap nowadays from web hosting providers such as the following below:
Online Marketing – Five Web hosting provider
GoDaddy.com domain names for as little as $4.99!
HostGator, offer a wide range of options and simple plans to make your life easier for as little as $3!
Hostinger offers fast secure web hosting and domain names for as little as $0.99. Worth a check out at least!
iPage – Web Hosting by iPage is affordable and E-Commerce enabled. iPage provides you small business web hosting you can rely on!
DOMAIN.COM offers a complete package for the business looking to go big!
Online Marketing – Free Traffic: Social Media Advertising & Keyword Research
While Facebook is one of the world’s biggest paid advertisers; social media in itself gives you free advertising every time you use it. Organic reach will grow alongside good content and regular use – so invest a little time, post to your social media sites every day, and watch your following grow! Digital Marketing Magazine has some great tips is you want to maximize your social media potential.
Analytics, KPIs & Measuring
There are many free tools that you can use to keep track of your analytics. A lot of social media platforms have inbuilt analytics dashboards. Instagram, Facebook has a business page option where you can gain access to this so don’t forget to sign up to this and keep track of your important data insight.
But if you are looking to up your game it is essential to get google account and sign up to Google Analytics and Google search console. The best thing about these two powerful analytics tools is that they are completely free from google! All that is required is a little simple coding knowledge (usually you can a get a one-click option to connect to your website) and you will begin to track your usage data asap!
Bonus: you may have heard of power SEO metrics tools such as SEMrush, Moz, SerpSTAT. These are for the marketers looking to get the advantage against their competitors and the keywords they are ranking for. Depending on whether you are looking to get traffic from keywords or spy on what your competitors are doing these tools are powerful and expensive. But have no fear I have a cheap alternative for you below to try with all the same benefits.
BONUS – Buy now get access to the biggest SEO research database! Check out Searchmetrics.com for more info…
Welcome to your All SEO alternative Searchmetrics.com which provides all of the same perks of search metrics as the big-name SEO tools but for half the price. You can even try it out for free! Why not give it a go?
Online Marketing – Email Marketing
Mailchimp is a great free resource for sending mass emails to clients. How do you get clients to sign up to a mailing list? Simply invite them to when they make a purchase, when they visit your site or when they share your content.
BONUS – AWeber – Email Marketing Software for a reasonable price!
Unlike Other Email Service Providers, AWeber Provides All Features For One Low Price, Including Live, 24/7 Customer Solutions! So if you are looking to upgrade your email marketing operations I would highly recommend this email software!
Online Marketing – Take A Free Course
You can take a free online course in online marketing if you feel you really don’t know what you are doing. This article has further information on some of the free digital marketing courses that are available to you. YouTube is a great resource for learning many skills. No longer do you need to pay for expensive formal education on many skills you can teach yourself in your own time!
eBooks.com – Rejuvenating and upgrading a classic oldy!
Another form of learning that many forget about is reading! Reading books is our oldest and most reliable form of learning about life, ideas, skills and the world around us. A tool that has become forgotten in our age of technology. Well, now books have been given an upgrade and brought to the 21st century. With the birth of iPhones, tablets and computers you can take your favourite books with you with half the cost and minimal effort. With eBooks.com you can gain access to 100o’s of your favourite books from your favourites authors all at in the palm of your hands. Gain access to 100’s of ebooks to teach yourself a new skill from this handy online resource. Start learning and reading today! No excuse and no need to wait!
Online Marketing – Google Your Business
We don’t mean put your businesses name into the search engine: we mean actual Google My Business. This is a free service that lets you connect with consumers. It has the double bonus of helping you to be more easily found on a local level. If you are a small business owner trying to get some free digital marketing; the chances are, local business is exactly what you need. Here is a free YouTube tutorial on How To Setup Google My Business For Maximum Results!
Online Marketing – Keep A Business Blog
A blog can be used as a online marketing tool if you can harness the powers of search engine optimization. Dropping a blog post full of keywords associated with your business once a week or once a month helps you rank higher in searches. You can do it yourself, hire a writer through a professional freelance site, or have a staff member with a flair for writing do it.
If you follow our guidelines you should have a basic online marketing platform operating online in no time! The best part? It didn’t cost a single thing.
BONUS TIPS – Online marketing services and tools you should consider using!
Keeping up with everything including the small stuff can be a lot! I totally understand. Sometimes being a good leader means knowing what to focus on and what to outsource. If you are not good at things such as graphics design or coding you can always hire someone for cheap as a Fiverr. Just be sure to make sure the are highly recommended and read their reviews before hiring! They have made easy by also including a FiverPRO section for only the VIP and best of the best service!
NordVPN – Get secure private access to the internet!
“Imagine VPN as a hack-proof, encrypted tunnel for online traffic to flow. Nobody can see through the tunnel and get their hands on your internet data. NordVPN gives you peace of mind each time you use public Wi-Fi, access personal and work accounts on the road, or want to keep your browsing history to yourself.” Super handy also when you want to view content online limited to limited geographic locations!
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Are you a small business or brand in need of help with your online marketing strategy? Just email me at [email protected]
